Long, George

Submitted by Mike Miller

Long, George, president of the Consumers' Biscuit Co., New Orleans, La., was born May 20, 1865, in Carrickfergus, Ireland. The first name of the father was the same as that of the son, and his mother's maiden name was MacElwain. She was a native of Scotland. In Nov., 1872, the Long family came to America, and located at New Orleans. The father of the family was a sailor, and afterward owned several schooners that plied in the new basin canal. Young Long attended private schools at New Orleans until he had attained his 13th year, when his mother died, following which he found employment in a printing office. He was first employed in the printing house of Paul Marchand, on Chartres street, then with Lawrence McGrane, and finally for a number of years was foreman in the job printing office of S. S. Leshe. In all Mr. Long passed 21 years in the printing business. At the age of 34 years, he changed his line of endeavor and embarked in the retail grocery business, at the corner of Valence and Laurel streets. In July, 1007, the Consumers' Biscuit Co. was organized. Mr. Long became a stockholder and was elected a member of the first board of directors of the company. In 1909 he was elected vice-president, and in 1910 was elected president of the corporation, in which latter capacity he has continued to the present. Finding that he could not give proper attention to the business of the biscuit company and conduct a grocery establishment at the same time, he disposed of the latter business in 1912, and since that time has devoted his undivided attention to the affairs of the Consumers Biscuit Co. During the past few years it is said that the business of this New Orleans enterprise has grown beyond the most sanguine expectations of its friends and promoters, and at this time affords every prospect of continued growth and expansion in its field of usefulness and service to its many patrons. The company holds a membership in the New Orleans Board of Trade, in the Association of Commerce, and in the Merchants & Manufacturers' Bureau. Mr. Long, personally is a member of the board of directors of the 6th district Building & Loan association and is affiliated with the Ancient Order of Druids. In 1899 Mr. Long was married to Miss Caroline Berna of New Orleans.

Louisiana: Comprising Sketches of Parishes, Towns, Events, Institutions, and Persons, Arranged in Cyclopedic Form (volume 3), p. 539. Edited by Alcée Fortier, Lit.D. Published in 1914, by Century Historical Association.